MarginFloor: Dynamic Pricing Rules

What it does

Discounts grow revenue; unguarded discounts eat margin. MarginFloor runs your pricing rules in the Shopify admin — no theme code, no duplicate variants, no price flicker for shoppers.

Set margin guardrails per product or collection so prices stay above the floor you choose. Build scheduled markdown ladders that step prices down on your timetable and stop at the floor. Every rule change gets a full preview first: exactly which variants change, old price to new, and the margin impact — nothing applies until you approve it.

Every applied change is written to an audit log with one-click revert per batch. If cost data is missing for a product, the rule pauses and tells you why instead of guessing.

Who it's for

Merchants running promotions, seasonal markdowns, or ongoing pricing rules who've learned the hard way that a spreadsheet formula doesn't stop at the margin floor. Especially catalogs where automated pricing compounds — the bigger the catalog, the more MarginFloor earns its keep.

Key features

Margin guardrails — set a minimum margin per product or collection; prices stay above the floor you set.
Scheduled markdown ladders — automatic price drops on your timetable that stop at the floor.
Admin-side price updates — no theme code, no duplicate variants, no price flicker for shoppers.
Full preview before anything applies — exactly which variants change, old price to new, and the margin impact.
Audit log with one-click revert per change batch — every price change accounted for.

The honest version: Guardrails need cost data to compute margins. If a product's cost is missing, the rule pauses for that product and tells you why instead of guessing your margin. MarginFloor changes prices through Shopify's admin API, the same channel you'd use by hand; there's a global pause if you ever want everything stopped at once.

Status: MarginFloor is in development and not yet available. We're validating the product with merchants before launch.

Pricing

Standard

Coming at launch

Margin guardrails + markdown ladders
Up to 5 rules / 500 variants
Preview-before-apply
Audit log with one-click revert

Plus

Coming at launch

Unlimited rules and variants
Scheduled automatic rule evaluation
Priority support

Launch pricing will be confirmed before release and billed by Shopify — cancel anytime from your Shopify admin.

Questions merchants ask

What happens if a product has no cost data?

The rule pauses for that product and tells you why. MarginFloor computes margins from your cost data — without it, there's nothing honest to compute, so it waits instead of guessing.

Will shoppers see prices flicker when rules run?

No. Prices update through Shopify's admin API — the same as editing them by hand. There's no theme code swapping prices on the page, so no flicker.

Can I undo a price change?

Yes — every applied change is logged, and each batch has a one-click revert. And if you ever want all automatic pricing stopped at once, there's a global pause.